Privacy Policy

1. Information We Collect

1.1 Information You Provide

• Account Information: Email address, name, and password
• Baby Information: Baby's name, date of birth, gender (optional)
• Care Data: Feeding times and amounts, sleep schedules, diaper changes, medications, milestones, growth measurements
• Photos: Pictures you choose to upload for milestones or activities
• Notes: Any text notes or observations you add

1.2 Information Collected Automatically

• Usage Data: How you interact with the app, features used, and frequency
• Device Information: Device type, operating system, app version, device identifiers
• Log Data: IP address, access times, app crashes or errors
• Analytics: Anonymous usage statistics to improve the app
• Location Data: Approximate location based on IP address (not precise GPS location)
• Performance Data: App performance metrics, crash reports, and error logs

2. How We Use Your Information

We use your information solely to provide and improve Whhe's services:

• To create and manage your account
• To save and sync your baby care data across devices
• To provide AI-powered insights and recommendations
• To generate growth charts and track milestones
• To process subscription payments and manage billing
• To send important service notifications and updates
• To improve app functionality and user experience
• To provide customer support
• To ensure app security and prevent fraud
• To comply with legal obligations

3. Data Storage and Security

• Encryption: All data is encrypted in transit and at rest
• Secure Servers: We use industry-standard security measures and trusted cloud providers
• Access Controls: Strict access controls limit who can view data
• Regular Audits: We regularly review and update our security practices
• Data Location: Data is stored in secure data centers in the United States

4. Data Sharing and Disclosure

We only share information in these limited circumstances:

• With Your Consent: When you explicitly authorize sharing (e.g., with family members you invite)
• Service Providers: With trusted partners who help operate our service (under strict confidentiality agreements)
• Legal Requirements: If required by law or to protect rights and safety
• Business Transfers: In the event of a merger or acquisition (your data protection remains paramount)

5. Your Rights and Choices

You have complete control over your data:

• Access: View all data we have about you and your baby
• Correction: Update or correct any information
• Deletion: Delete your account and all associated data
• Export: Download your data in a portable format
• Opt-out: Disable analytics or marketing communications
• Restrict Processing: Limit how we use your data

To exercise these rights, contact us at support@whhe.app

6. Children's Privacy

Whhe is designed for parents and caregivers. We do not knowingly collect information directly from children under 13. All baby information is provided by adult users. We comply with COPPA (Children's Online Privacy Protection Act) requirements.

7. International Data Transfers

If you use Whhe outside the United States, your data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

8. Data Retention

We retain your data for as long as your account is active or as needed to provide services. You can delete your account at any time through the app settings, and we will immediately and permanently remove all your data, except where we need to retain minimal records for legal obligations (such as audit logs).

Important: Canceling your subscription does not delete your account or data. Your data remains accessible even with a canceled subscription. To permanently delete your data, you must explicitly delete your account through the app settings.

9. Third-Party Services

Whhe uses the following third-party services that may collect data:

• Firebase (Google): For authentication, database, and analytics - Google Privacy Policy
• Google Analytics: For anonymous usage statistics (you can opt-out in settings) - Google Privacy Policy
• Cloud Storage (Firebase): For secure photo storage (encrypted) - Google Privacy Policy
• RevenueCat: For subscription management and analytics - RevenueCat Privacy Policy

For more information about how we use cookies and tracking technologies, please see our Cookie Policy.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. We will notify you of any material changes via email or in-app notification. Your continued use after changes constitutes acceptance.

11. Contact Us

If you have questions or concerns about this Privacy Policy:

• Email: support@whhe.app
• Privacy Officer: privacy@whhe.app
• Address: Whhe Ltd., Netanya, Israel, Shmurat Nachal Bsur 19
• Response Time: We respond to privacy inquiries within 30 days

12. California Privacy Rights

California residents have additional rights under the CCPA, including the right to know what personal information is collected, used, shared, or sold. Contact us to exercise these rights.

13. European Privacy Rights

If you are in the European Economic Area, you have additional rights under GDPR, including data portability and the right to lodge a complaint with supervisory authorities.